JKTPO showcases rich heritage at India GI Fair 2023

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Sealed big ticket deals with international buyers

NOIDA, July 25: The Jammu and Kashmir Trade Promotion Organization (JKTPO) under the aegis of Industries & Commerce Department, J&K proudly participated in the prestigious India GI Fair 2023 organized by Export Promotion Council of Handicrafts (EPCH) for showcasing the exquisite and diverse Geographical Indications (GI) products from the enchanting region of Jammu and Kashmir.

The event took place at India Export Mart Greater Noida which attracted domestic & international buyers, visitors, traders, and enthusiasts from across India and abroad.

In tune with the overarching vision of Government of Jammu & Kashmir led by Lieutenant Governor Shri Manoj Sinha to enhance access to markets and to boost exports of niche products of J&K, JKTPO is participating in Global and domestic exhibition, buyer-seller meets, trade fairs and other prominent platforms.

The India GI Fair is a flagship event that aims to celebrate and promote the unique cultural heritage, craftsmanship, and traditional expertise that different regions in India have to offer. With Jammu and Kashmir being a treasure trove of ancient traditions and indigenous practices, the participation of traders from J&K in this event played a crucial role in highlighting the UT’s exceptional GI products.

The event witnessed an impressive display of a wide range of GI-registered products like Hand-knotted Silk Carpets, Kani Shawls, Pashmina Shawls, Sozni, Saffron, Basohli Painting and Basmati.

With national and international buyers in attendance, the fair facilitated fruitful business interactions and paved the way for expanding market opportunities. The platform resulted in generation of more than 500 business leads and on spot retail sales of INR 25 lakh by J&K exhibitors.

The highlight of the fair was a prominent deal in Pashmina, where our exhibitors Ajaz Ahmad Malik & Irfan Amin both hailing from Srinagar closed deals worth INR 70 lakh with buyers from Kuwait and Oman. The deal pertains to Pashmina Rumaal, a traditional headscarf highly regarded in GCC countries.

Commissioner Secretary Industries & Commerce, Vikramjit Singh congratulated the exhibitors for their efforts and expressed his delight and gratitude at the overwhelming support received during the fair.

He said that the government shall continue to organize and participate in such unique platforms wherein we can exhibit the incredible diversity of our products. We are immensely proud to represent Jammu and Kashmir’s skilled artisans and farmers whose expertise has been passed down through generations.

The successful deals reflect the growing demand and appreciation for our region’s distinct products, creating pathways for economic growth and promoting the rich cultural heritage of Jammu and Kashmir on the global stage.

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